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Radio Broadcasting

ASMO has been implementing radio spots through its radio network partners both at a national and regional level in multiple languages. The ASMO Marketing team effectively delivers its health messages by first identifying its intended audience and target markets. Once these steps are identified, the Department evaluates the radio networks with the documented highest number of listeners for a certain region. The final selection of the radio network chosen is done through a transparent procurement process in order to ensure the widest coverage possible to the specific target audience for its messages.