We are feeling pleasure introducing Afghan Social Marketing Organization (ASMO) as a leading Social Marketing and Behavior Change Communication expert in Afghanistan. On behalf of ASMO, I would like to thank our valuable partners, donors, beneficiaries and a special thanks to our staffs’ enthusiastic contribution in making this organization a success as they have clearly made ASMO one of the outstanding organizations in its kind in Afghanistan. We are now in an ever-changing market environment. In such situation, we firmly believe that “trust” is the key element in persuading customers to choose our quality products and services. We totally accept that “trust” can create a “Win-Win Situation” for a long deeper relationship. ASMO is striving to foster positive changes in health behaviors of Afghans as measured by the sustained use of quality health products at the national level; uses a combination of mass, mid, social media and community mobilization campaigns to spread awareness, create demand and promote products’ usage; leverages untapped private sector resources to complement public sector efforts in improving maternal and child health throughout the country; and supplies essential public health products via nationwide distribution channel with direct access to nearly 200 cities and districts across 27 provinces.