As “A Partner for Better Life,” the Afghan Social Marketing Organization (ASMO) is a leading non-profit organization focused on maternal and child health in Afghanistan. Since our registration in 2008, we have empowered millions of Afghans with essential information needed to make informed health choices and expanded access to affordable, high-quality health, nutrition, and WASH products and services.

ASMO is driven by its mission to significantly improve maternal and child health and deliver a large-scale health impact in Afghanistan, by ensuring sustainable access to essential health provisions, strengthening local health systems, and enhancing health-seeking behavior to improve the well-being of millions of Afghans.
Afghanistan grapples with urgent challenges in Reproductive, Maternal, and Child Health (RMNCH), Water, Sanitation, and Hygiene (WASH), and Nutrition.
Afghanistan's health system is susceptible to various shocks, including natural disasters, economic instability, and public health emergencies.
To improve the quality and accessibility of healthcare in Afghanistan, ASMO strengthens public and private health providers, advances e-health solutions, and enhances healthcare infrastructure and services.
Enhancing health-seeking behavior improves community health by promoting the use of essential services and informed health choices.
The Afghan Social Marketing Organization (ASMO) sincerely thanks its valued donors and partners for supporting impactful, evidence-based public health initiatives across Afghanistan.



ASMO is driven by its mission to significantly improve maternal and child health and deliver a large-scale health impact in Afghanistan, by ensuring sustainable access to essential health provisions, strengthening local health systems, and enhancing health-seeking behavior to improve the well-being of millions of Afghans.

Explore expert articles, health tips, organizational updates, and stories from the field. Through our blog, ASMO shares reliable information and evidence-based insights to promote healthier communities across Afghanistan.

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