As “A Partner for Better Life,” the Afghan Social Marketing Organization (ASMO) is a leading non-profit organization focused on maternal and child health in Afghanistan. Since our registration in 2008, we have empowered millions of Afghans with essential information needed to make informed health choices and expanded access to affordable, high-quality health, nutrition, and WASH products and services.

ASMO is driven by its mission to significantly improve maternal and child health and deliver a large-scale health impact in Afghanistan, by ensuring sustainable access to essential health provisions, strengthening local health systems, and enhancing health-seeking behavior to improve the well-being of millions of Afghans.
Afghanistan grapples with urgent challenges in Reproductive, Maternal, and Child Health (RMNCH), Water, Sanitation, and Hygiene (WASH), and Nutrition.
Afghanistan's health system is susceptible to various shocks, including natural disasters, economic instability, and public health emergencies.
To improve the quality and accessibility of healthcare in Afghanistan, ASMO strengthens public and private health providers, advances e-health solutions, and enhances healthcare infrastructure and services.
Enhancing health-seeking behavior improves community health by promoting the use of essential services and informed health choices.
The Afghan Social Marketing Organization (ASMO) sincerely thanks its valued donors and partners for supporting impactful, evidence-based public health initiatives across Afghanistan.



ASMO is driven by its mission to significantly improve maternal and child health and deliver a large-scale health impact in Afghanistan, by ensuring sustainable access to essential health provisions, strengthening local health systems, and enhancing health-seeking behavior to improve the well-being of millions of Afghans.

Explore expert articles, health tips, organizational updates, and stories from the field. Through our blog, ASMO shares reliable information and evidence-based insights to promote healthier communities across Afghanistan.

Private Midwives Drive Health Education and Referrals (July - September 2024) Between July and September 2024, the LHSS project supported

Sterile and Non-Sterile Gloves Introduced in October 2023 In October 2023, ASMO launched new health products Sterile and non-sterile gloves.

Midwives Network Reaches Balkh and Kandahar in December 2023 In December 2023, the LHSS project expanded its private midwives’ network

Private Midwives Empower Communities with Health Services (October - December 2024) Between October and December 2024, ASMO supported 175 private

Micro-Entrepreneur Distribution Model Piloted in Kabul and Jalalabad in November 2023 In November 2023, LHSS piloted a community-based distribution model

ASMO Products Reach Over 2.3 Million Units During July–September 2024, ASMO achieved significant progress under the LHSS project, selling 2,352,996

ASMO Strengthens Distribution in 83 Markets (October - December 2024) During Q4 FY24, ASMO expanded product availability across 53 urban

Private Midwives Drive Health Education and Referrals (July - September 2024) Between October and December 2024, ASMO sold 2,966,686 units

LHSS Project Opens 22 New Outlets Nationwide (July - September 2024) Between July and September 2024, ASMO expanded its reach
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