Afghan Social Marketing Organization (ASMO) is a social marketing and behavioral change communication organization in Afghanistan focused on the health sector, primarily family planning and maternal and child health. ASMO provides Afghans with access to the information they need to make informed and healthy choices and expanded access to a focused suite of affordable, high-quality priority health products. A market segmentation analysis of the AfDHS 2015 reveals that ASMO’s contribution to health in Afghanistan is significant.