Afghan Social Marketing Organization

Female University Workshop

ASMO is conveying health messages to the families and communities via educated students who are considered to be one of the best communicators of health messages. The information will also enables the students to make informed choices about using health products for themselves and their families in the future.

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ASMO conducts meetings at mosques around prayer times to promote family planning among men with the cooperation of religious leaders as they are the key players to spread awareness, create demand for family planning products and involve heads of families on maternal & child health programs.

Mosque Meeting

ASMO Branded Products

ASMO socially markets essential maternal and child health products such as; condoms, Oral Pills and injectable contraceptives, chlorinated water purification solution, Aquatabs tablets, oral rehydration salt, zinc tablets, ORS/zinc co-pack and Iron Foliate tablets.

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Afghan Social Marketing Organization is implementing private provider detailing to leverage the health providers’ credibility and share information with their patients to bust the myths and misconceptions and help them to adopt FP. ASMO has been piloting the initiative in Kabul since August 2018. Provider detailers pay regular visits to the providers, supply them with IEC materials and samples of FP methods as well as sensitize the potential patients in the providers’ chamber on FP, addressing specific concerns.

Private health provider detailing

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ASMO’s success depends on developing its marketing and sales strategies, given that it is the only local social marketing organization in Afghanistan. This program is linked to and cross-cuts ASMO’s different objectives and programs including family planning, improved access to social marketing products, and diversified financial resources, as well as the promoting participation of the commercial private sector in social marketing.

Marketing & Sales

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Afghanistan Demographic and Health Survey (2011 - 2015) shows ASMO’s contribution to the national health outcomes of Afghanistan.

ASMO’s Contributions to Afghanistan’s National Health Outcomes

Who We Are

ABOUT ASMO

Afghan Social Marketing Organization (ASMO) is a social marketing and behavioral change communication organization in Afghanistan focused on the health sector, primarily family planning and maternal and child health. ASMO provides Afghans with access to the information they need to make informed and healthy choices and expanded access to a focused suite of affordable, high-quality priority health products. A market segmentation analysis of the AfDHS 2015 reveals that ASMO’s contribution to health in Afghanistan is significant.