Conducting formative, diagnostic and evaluative market research and analyzing national level surveys to derive evidence-based decions on social marketing strategies and interventions.
Innovative SBCC Initiatives
Promoting adoption of healthy behaviors through cultrally accpetable 360 degree social behavior change communication initiatives addressing key barriers and motivations.
Growing product basket & channels of distribution
Identifying and selecting an optimum mix of health products and distribution channels to maximize universal health access, health outcome and financial sustainability.
Training & Detailing
Building the capacity of private sector health providers & community influencers on FP and other priority maternal and child health topics.
Supply Chain Management
Having a strong procurement, repackaging and warehouse management systems to ensure product quality throughout the supply chain.
Management Capacity
Strong administrative, contractual, financial, human resource and IT systems, policies and procedures to adhere to local / international standards and regulations.