Contextualization:
Adapting to the context of Afghan population needs, behavior, and expectations is key to success.

Low Cost:
Affordability, accessibility and sustainability – low cost pave the way to success.

Evidence-based:
Making behavior change desirable, adoptable and sustainable.
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Agility:
Urgency, speed, innovativeness, and efficiency is key to success.
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Rewarding:
Enabling win-win partnerships will lead to success.
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