In FY2024, ASMO made significant progress in expanding access to essential maternal and child health products across Afghanistan. By supplying nearly 2,000 outlets and reactivating around 1,000 dormant ones, ASMO ensured that families in 44 districts and 67 urban slums could reliably access vital health products. This expansion was particularly impactful in underserved areas, including urban slums and district markets where access had previously been limited. The strengthened network of private midwives played a key role in this success, facilitating over 1,500 client referrals to hospitals and pharmacies. As a result, community linkages with health facilities improved, contributing to better overall health outcomes.
ASMO also implemented innovative demand creation strategies to raise awareness and drive utilization of health services. Health education sessions reached more than 32,000 individuals-primarily women-empowering them to make informed health decisions. Social media campaigns on ASMO’s Facebook page engaged over 3 million people, while nationwide radio broadcasts in Dari and Pashto reached an estimated audience of 25 million. Outdoor campaigns, including 50 strategically placed billboards, further reinforced key health messages. In addition, nearly 4,000 provider detailing visits to midwives, doctors, and pharmacies ensured that healthcare professionals remained informed and motivated to promote ASMO’s services and products.
Furthermore, ASMO strengthened its institutional sustainability through strategic and operational improvements. The organization revised its strategic and sustainability plans, conducted staff satisfaction surveys, and implemented action plans to enhance adaptability and performance. Technological upgrades-such as the installation of an IP-based CCTV system and the development of a customer application compatible with Android and iOS-modernized operations. Governance was reinforced through regular board meetings, general assemblies, and the establishment of a Whistleblowing Standard Operating Procedure (SOP) along with a Complaint Box Committee. A strong focus on gender equity, social inclusion, and staff capacity building fostered a culture of accountability and professionalism, positioning ASMO for long-term success in Afghanistan’s complex health sector.
