- Conducting formative, diagnostic and evaluative market research and analyzing national level surveys to derive evidence-based decions on social marketing strategies and interventions.
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ASMO Core Capabilities
Evidenced-Based Social Marketing
Innovative SBCC Initiatives
- Promoting adoption of healthy behaviors through cultrally accpetable 360 degree social behavior change communication initiatives addressing key barriers and motivations.
Growing product basket & channels of distribution
- Identifying and selecting an optimum mix of health products and distribution channels to maximize universal health access, health outcome and financial sustainability.
Training & Detailing
- Building the capacity of private sector health providers & community influencers on FP and other priority maternal and child health topics.
Supply Chain Management
- Having a strong procurement, repackaging and warehouse management systems to ensure product quality throughout the supply chain.
Management Capacity
- Strong administrative, contractual, financial, human resource and IT systems, policies and procedures to adhere to local / international standards and regulations.