Afghanistan’s health system is susceptible to various shocks, including natural disasters, economic instability, and public health emergencies. These crises disrupt routine healthcare services and strain limited resources, putting vulnerable populations especially women, children, and displaced communities at higher risk. The Afghan Social Marketing Organization (ASMO) is well-positioned to deliver coordinated emergency health responses utilizing its robust network of private-sector providers, pharmacies, distributors, and community educators, while collaborating closely with the Ministry of Public Health (MoPH), the Health and Nutrition Cluster, and other humanitarian partners.
ASMO’s emergency response is grounded in an integrated public-private approach, which enhances geographic coverage, accelerates supply distribution, maintains quality standards, and delivers a unified public health message. The emergency response focuses on four key intervention areas: