Social Behavior Change Communication (SBCC)

SBCC is a process of working with individuals, communities and societies to develop communication strategies to promote positive behaviors which are appropriate to their settings and provide a supportive environment which will enable people to initiate and sustain positive behavior. Communications and Social Behavior Change capabilities are major strengths of ASMO to help Afghans make informed choices about products and services available through commercial and public outlets. Following are some of ASMO SBCC initiatives: