ASMO developed its first strategic business development plan in 2014. The plan included goal, objectives and core programs and work streams to focus on during 2014 – 2018. It is with immense pleasure that; the second strategic plan of ASMO for the next five years (2019 – 2023) was finalized with the technical support of SHOPS Plus project. SHOPS Plus supported ASMO in developing its long-term strategic plan aimed to improve and align social marketing strategies with national health priorities while scaling up ASMO’s health impact, assessing external landscapes including donor and funding environment relevant to social marketing and the SWOT analysis of ASMO.
SHOPS Plus completed an in depth situation analysis, and facilitated the development and refinement of ASMO’s organizational identity and five year strategy through an in-depth situation analysis by reviewing of publically available data, literature, stakeholder interviews, and ASMO management workshop through which all internal and external factors including but not limited to; macro environmental factors, health statistics and information, National and global strategies and plans, FP2020, Sustainable Development Goals (SDGs), Ending Preventable Maternal and Child Deaths (EPMCD), government health policy and priorities including the role of the private sector and public private partnerships were considered.
ASMO strategic plan has been presented to ASMO’s respected board members through a board meeting conducted at Kabul Star Hotel on August 01, 2019 where ASMO board members approved the strategic plan after a throughout assessment and called it one of the best and well-organized plan for ASMO.
Finally, it is our hope that this new plan will enhance our effectiveness and will allow us to have a greater health impact on the target areas and beyond.