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January . 22 . 2013 | Kandahar-Afghanistan:  Recognition Ceremony of The Top Wholesalers & Distributors of Afghan Social Marketing Organization Health Products Implemented by Marketing Department on January 22 2013, in Kandahar City of Afghanistan.

February. 27 . 2012 | Jalalabad-Afghanistan: Recognition Ceremony of The Top Wholesalers & Distributors of Afghan Social Marketing Organization Health Products Implemented by Marketing Department on February 27 2012, in Jalalabad City of Afghanistan.

July . 4 . 2011 | Herat-Afghanistan: Recognition Ceremony of The Top Wholesalers & Distributors of Afghan Social Marketing Organization Health Products Implemented by Marketing Department on July 4 2011, in Herat City of Afghanistan.

June . 14 . 2011 | Mazar-e-Sharif-Afghanistan: Recognition Ceremony of The Top Wholesalers & Distributors of Afghan Social Marketing Organization Health Products Implemented by Marketing Department on June 14 2011, in Jalalabad City of Afghanistan.

March . 7 . 2012 | Kabul, Afghanistan: (Afghan Widows Find Employment) Afghan Social Marketing Project creates jobs and a life-sustaining income for widows;

There are more than two million widows in Afghanistan as a result of two decades of conflict and civil war. In Kabul alone, there an estimated 30,000 to 50,000 widows, many of whom are uneducated, illiterate, and lack basic job skills. Many Afghan widows are left to support themselves and their families with little hope and few prospects.

A USAID project employs fifty-eight widows who provide warehouse packaging support services for health products including condoms, contraceptives, iron folate, oral rehydration salts, and chlorine safe water solution. These women are hired through an arrangement with CARE International, who supports the workers with transportation to and from the warehouse, daily lunch, and a wage sufficient to support themselves and their children.

In addition to providing employment, the project has also trained more than 1,000 widows on basic hygiene practices, dehydration prevention, and the importance of a safe water system. These efforts are helping to ensure healthier and happier lives and a better future for the women and their children.

“Prior to working in the packaging center, I didn’t have much opportunity for work. I used to wash clothes at other people’s houses,” said Jamela, one of the widow packagers. “But since I joined the packaging center, I can feed my family and send my children to school with the money I receive as my monthly wage.”

WarehousingThe widows also acknowledge the importance of the products they package. One of the widows, Nasima, said, “Chlorine solution is a very good product. It’s an easy way to clean water and wash fruits and vegetables. We use it regularly because it cleans water and keeps us from contracting diarrheal diseases.”
Health: Increasing access of women and children to quality basic health services

In order to create conditions for stability in Afghanistan, USAID health projects are designed to improve the health status of the general population. The projects aim to train essential health care professionals, educate Afghans about better health habits, enhance provider performance, and develop and implement quality assurance systems. Basic health care for rural communities is a priority for USAID/Afghanistan, with a primary focus on women and children’s health.


October . 17 . 2010 | Kabul, Afghanistan:

On October 17, U.S. and Afghan government representatives and members of the international community gathered in Kabul for the official launch of the Afghan Social Marketing Organization (ASMO) – an Afghan-led non-governmental organization. The organization is a result of efforts by USAID’s Communication for Behavior Change: Expanding Access to Private Sector Health in Afghanistan (COMPRI-A) project. COMPRI-A is a social marketing project designed to increase access to and use of quality health products and services by women and children, especially in the rural and underserved areas, through private-sector providers. With the launch of ASMO, Afghan staff transitioned to the new organization to carry on this important work.

Social marketing is the systematic application of marketing concepts and techniques to promote healthy behaviors to increase demand for health products and services. Using a variety of media such as billboards, product branding, radio and TV commercials and soap operas, mobile cinemas, and community outreach, ASMO promotes and sells condoms, injectable and oral contraceptives, safe water chlorine solution, and oral rehydration salts at subsidized rates through the private sector. These efforts create the demand for an expanded health market and ultimately contribute to public health goals. Communication for Behavior Change: Expanding Access to Private Sector Health Products and Services in Afghanistan (COMPRI-A)