TV Serial

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The drama serial has been re-designed and produced in year 2011 through a systematic communication process and aired in Jan 2012. Khoshi TV serial second version was re-scritped with a new storyline and characters, but with the same purpose of spreading knowledge and behavior change on the use of ASMO contraceptive products.

The drama serial was designed and produced through a systematic communication process. The message content and the story line were developed in close consultation with the MoPH Health Promotions Directorate (former IEC Department) and other relevant stockholders such as scriptwriters, program planners, media personnel, advertising agencies, non-governmental organizations and other co-operating agencies. The main objective of the serial was to build awareness for audiences about generic birth spacing options as well as ASMO’s branded product options. It also was designed to develop trust and confidence about the quality and safety of contraceptives and encourage recipients about the value to their families of 2-year birth spacing between their children. The serial also served as a venue to actively promote gender equality.

The purposes of the drama serial were to: reinforce existing knowledge and behaviors of the audience about the services, information, and credibility of ASMO’s health products; motivate the audience to use contraceptives for birth spacing. The TV serial (Khoshi) proved to be immensely popular and inspired people of all ages. As a result of the positive role that Khoshi serial played, the audience requested the Project to expand the serial and continue to play in different channels.

 

 

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