Product Development

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Products 2ASMO staff has strong capabilities to analyze the existing market in order to test the commercial viability of proposed products under present conditions. The team take into consideration the following factors: brand competition and market saturation, product alternatives, awareness level, cultural sensitivity, distribution logistics, estimated level of required subsidies (if any), ability to grow or create the market, and potential for commercial sustainability. The current health product portfolio desinged and developed by ASMO’s marketing department includes: temporary contraceptive products for birth spacing, chlorinated safe water solutions, oral re-hydration salts and Iron Folate tablets.

 

 

 

 

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