Services

 

ASMO possesses and impressive range of services and competencies, the tools of social marketing. Mastery of these tools leads to effective design and implementation of communications and marketing programs that increase the acceptability of new ideas, change social behavior, and help clients lead a better life. ASMO’s service area and core competencies include marketing research, consumer analysis and product development, procurement and packaging, communications and behavior change activities, development of both sales & distribution networks, training of health personnel, influencers and community outreach efforts, private sector policy and advocacy, and monitoring and evaluation of communications and commercialization approaches.

Marketing & Communications

 __________________________________________________________________________________________________________   Through cross functional process; particularly, different communication channels for creating and nourishing profitable relationships with customers, the project was able to effectively construct brand

 

Training & Outreach

 _________________________________________________________________________________________________________ The ASMO’s Training Department includes both Training and Community Outreach programs and plays a vital role in expanding health product

Warehouse & Packaging

 _________________________________________________________________________________________________________     The ASMO's main central warehouse in Kabul serves as the facility for receiving imported USAID-funded bulk contraceptive products.  The

 

RM&E

 _________________________________________________________________________________________________________   Given that research conducted within Afghanistan is often sensitive due to cultural and religious constraints, it is absolutely essential that

Sales & Distribution

Sales & Distribution

 _________________________________________________________________________________________________________   The goals of the Product Sales and Increased Access component are sustained consumer behavior change through access to

 
Advocacy

Advocacy

 _________________________________________________________________________________________________________   The ASMO supports the shared goals of and efforts by the MoPH and USAID to stimulate the commercial private sector

Products

Products

The ASMO has significantly improved the access by Afghan households to reproductive health and infant and child health products and services by expanding its reach of quality affordable health products by training and certifying professional private

 
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