Activities

 

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Conducting formative market research

As the basis on which it develops effective communication and intervention strategies for influencing behavior change and for designing, positioning and promoting valued new public health products and services.

 

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Product design and development

ASMO staff has strong capabilities to analyze the existing market in order to test the commercial viability of proposed products under present conditions. Our current health product portfolio includes: temporary contraceptive products for birth spacing, chlorinated safe water solutions and oral re-hydration salts.

 

 

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Health product repacking and warehousing

ASMO, with the help of its local strategic partners, has developed the required production, procurement and warehouse management skills to operate in a totally transparent and integrated manner using state-of-the-art quality control and accounting systems, policies and procedures.

 

 

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Marketing, communication and outreach activities.

ASMO’s combination of mass market messaging, community-based outreach interventions and interpersonal communications capabilities are very effective in helping Afghans make informed choices about products and services available through both the commercial and public outlets throughout Afghanistan.

 

 

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Training of service providers, community influencers and commercial supply chain partners

The organization promotes behavior change in target populations through quality, certified education and training programs designed for both private sector health providers as well as for consumers and influencers at the community level.

                 

 

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Distribution and field sales activities.

ASMO’s current sales and distribution network is very extensive and efficient. Its sales force and network of national and regional distributors, wholesalers, and retailers were methodically developed to ensure wide distribution of and access to its key heath products and services.